Email marketing has be around as long as the Web. While there are spam filters and programs that block unwanted messages from a person’s inbox, a successful email marketing campaign will benefit both the recipient as well as the sender. Continue on for some helpful email marketing strategies that will help put more money in your pocket.
Make emails as personal as you can. Consumers feel like they can relate to a business that treats them in a personal nature, this makes them more inclined to purchase items. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
Don’t send emails to people who have not given their express consent. If you fire off unsolicited emails, the recipients are not likely to take you seriously. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.
Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.
It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.
An email marketing campaign is one way to quickly grow your business. Therefore, make sure you are prepared with a business strategy to fully deliver what the customers expect and what you tell them they are going to get from you. It is important that the trust is not broken between you and the customer.
Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
The emails you send out should entice your customers. People will buy something from you if you provide them with a reason to do so. Consider options such as, free shipping for larger orders of fifty dollars or more.